The principle
Brandmomentum uses only the cookies and similar storage needed to run this site and to remember the choice you make on the cookie bar. There is no advertising cookie, no cross-site tracker, and no product that follows a reader onto other websites in order to score or to sell an audience. The publication is an editorial record. It does not run a marketing exchange in the background of that record.
A cookie is a small text file a site asks a browser to hold. Local storage is a similar holding place. This notice treats both as “storage,” because a serious reader cares about what is remembered and why. Independent editorial analysis. Published for discussion; it is not legal, regulatory or engineering advice.
What is stored
Two kinds of storage are relevant here. The first is a strictly necessary session cookie that a hosting environment may set in order to deliver the page, keep a short-lived session intact, or protect form posts against some classes of automated abuse. It is not used to advertise. It is not used to measure a marketing funnel. It lasts for the browser session or for a short interval set by the hosting stack, and it is not a profile of your reading.
The second is a preference written in your browser’s local storage under the name bm_cookie_choice when you select Accept or Decline on the bar. That value is either accept or decline. It exists so that the bar does not reappear on every page load. It is not sent to an advertising network because no such network is present. It is not combined with your message to the desk.
The two rows that matter
| Name | Where it lives | Purpose | How long |
|---|---|---|---|
| Session cookie (host-required) | HTTP cookie, set by the site or its hosting stack | Strictly necessary: deliver the page, maintain a short session, and support ordinary form security. Not used for advertising or cross-site tracking. | The browser session, or a short interval determined by the hosting environment. |
| bm_cookie_choice | localStorage in your browser | Remembers whether you chose Accept or Decline on the cookie bar, so the notice can stay hidden on later visits. Values are limited to accept or decline. | Until you clear the site’s stored data in your browser, or overwrite the value by clearing storage and seeing the bar again. |
Those are the two rows. There is no third row for an analytics identifier and no row that would identify you to a data broker. If that list ever grows, this table will grow with it and the date at the top of the page will change.
How the banner works
The cookie bar is visible until a choice is stored. Choosing Accept or Decline writes bm_cookie_choice in local storage and hides the bar. The scripts on this site do not interpret Decline as a signal to load a different tracker. There is no quieter tracker. Decline means the bar should not keep asking.
How to withdraw a choice
Because bm_cookie_choice lives in your browser, you withdraw it by clearing stored data for brandmomentum.pro in that browser — typically through the browser’s settings for cookies, local storage, or “site data.” After you clear it, the bar will be visible again on the next visit. Clearing storage on one device does not clear it on another.
You may also use the browser’s controls to block cookies entirely. If you do, the pages should still be readable. A form post may be less reliable on a hardened browser, because some hosting stacks use a session cookie to complete an ordinary POST.
What is not present
There is no advertising network. There is no social plugin that would phone a platform as you scroll. There is no analytics product that assigns you a durable identifier in order to report a funnel. Google Fonts are loaded from a font service in order to set the type; that request is a font request, not an advertising tag.
The desk does not sell personal information gathered through cookies or local storage, because it does not gather an advertising dossier in the first place. The Privacy Notice describes the separate path of a message you type into a form.
Third-party frames
The contact page embeds a map from a mapping service in order to show 130 Albert Street, Ottawa. That frame is loaded only on that page. The mapping service is a third party and may set its own cookies according to its own notice when the frame loads. The Brandmomentum desk does not control those cookies and does not use them to advertise.
No application programming key for a maps product is published on this site. The embed is an ordinary iframe with a query that names the office address.
Questions
Questions about this notice may be sent to hello@brandmomentum.pro, or by post to Brandmomentum, 130 Albert Street, Suite 902, Ottawa, Ontario K1P 5G4, Canada. Telephone +1 613 704 2185, Monday to Friday, 09:00–17:30 Eastern Time.
If the desk adds a form of storage that this table does not describe, the notice will be updated and the date above will change. The stack remains the two rows, unless this page says otherwise.