Purpose of the materials

Brandmomentum publishes an independent editorial record about a class of event: a national-scale outage, the distribution of responsibility among operators, vendors, regulators and boards, and the quality of decisions taken under pressure. The site exists for discussion. It is written from Ottawa for readers who work in large organizations and for civic readers who want a slower file than a news cycle provides.

Scenes that illustrate a mechanism are illustrative composites. They are not descriptions of any single real event, and they are not findings against a named party. Where the desk states a limit — that it does not name guilty parties without established data, does not invent figures, and does not take paid placement — that limit is part of the terms of reading, not only a motto.

By using the site you agree to read the materials in that spirit. You also agree not to present an extract as if it were a professional report prepared for your organization, a regulatory filing, or a statement by any public body.

No professional advice

Nothing on this website is legal advice, regulatory advice, engineering advice, or a substitute for a retained professional who can be responsible for a decision in your circumstances. Independent editorial analysis. Published for discussion; it is not legal, regulatory or engineering advice.

Continuity, communications, procurement and board practice raise questions that depend on facts the desk does not have: your contracts, your licences, your duty roster, your sectoral rules. A framework published for rehearsal is not a certification that your organization is prepared. A dispatch that describes a pattern is not an instruction to act or to remain silent in a particular hour. If you need a decision, retain people who can own that decision.

Correspondence with the desk, including a briefing request, does not create a solicitor-client relationship, an engineering engagement, or a duty to intervene in a live incident. The desk may decline a request that would require it to comment on rumour or on another party’s unpublished operations.

Quotation and credit

You may quote up to one hundred and fifty (150) words from a single page, once, in a professional or civic publication, provided that the quotation is accurate, is not presented as the whole of the argument, and is accompanied by a hyperlink to the canonical URL of that page on brandmomentum.pro and a clear credit to Brandmomentum. Longer quotation, or quotation that is the substance of your own piece, requires written consent from the desk.

Teaching use in a closed professional setting — a board seminar, a continuity exercise, a faculty class — is welcome if copies are not resold and the source is shown. Open republication of a full dispatch is not teaching use. It is reproduction, and it is not allowed without consent.

What is not permitted

You may not reproduce a dispatch, field note, framework page or legal notice in full, or in abridgement that still takes the architecture of the piece, without prior written consent. You may not scrape the site in bulk to train a commercial model or to stock a competing publication. You may not remove the disclaimer or the distinction between fact and inference in a way that would make a pattern look like a finding about a named party.

Absence of warranties

The materials are provided as an editorial publication, without a warranty of completeness, fitness for a particular operational purpose, or freedom from error. The desk corrects mistakes in public, as the About page describes, but it does not guarantee that a page is current for your incident, your contract or your hour. Use of the site is at your own judgment.

To the extent that a court would allow a limitation, Brandmomentum is not liable for indirect or consequential loss arising from reliance on the materials. Some limits cannot be excluded under applicable law; this paragraph does not attempt to exclude what the law of Ontario would not allow to be excluded.

The site is hosted on shared infrastructure operated by a third-party hosting provider. Availability, backup and the ordinary hazards of a public network are facts of that arrangement. They are not a service-level commitment to any reader.

Governing law

These terms, and any dispute arising from the use of the site, are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there, without regard to conflict-of-law rules that would point elsewhere. The courts of Ontario have exclusive jurisdiction, subject only to any mandatory right you may have to a forum that a statute would preserve.

If a part of these terms is held unenforceable, the remaining parts continue. A failure by the desk to enforce a term on one occasion is not a waiver of that term on another.

Changes and contact

The desk may update these terms as the publication changes. The date at the top of the page is the date of the current version. Continued use of the site after a change is acceptance of the new text for subsequent visits.

Questions about these terms, including requests to quote beyond one hundred and fifty words, should be sent to hello@brandmomentum.pro, or by post to Brandmomentum, 130 Albert Street, Suite 902, Ottawa, Ontario K1P 5G4, Canada.